GET OUT OF THAT CREATIVE RUT & 
CREATE CONTENT YOUR AUDIENCE WILL LOVE

Creating content on a consistent basis and coming up with new ideas can sometimes be a struggle. We can become so creatively zapped, that we aren’t sure where to start or what to put out. This can spawn from the idea that everything we put out as to be a monumental idea or 100% perfect. We get so caught up in our heads about this, that we become our own worse enemy. This is known as perfection paralysis, and it’s something we’ve all suffered from at one point or another.

Now I’m telling you to stop. To stop overthinking and being so hung up on everything being perfect and to keep things simple. To get out of your head and really connect with your heart. When you connect with your heart and the people you want to serve, especially if you’re an empathic entrepreneur, your content becomes more fluid and effortless. As empaths, we can easily relate to the struggles and stories of those we want to help. By listening to them and ourselves, we can create content that is better tailored to them and their needs. So here are 3 tips thatch help you achieve your content creating goals and help get that creativity flowing.

1. Identify Your Target Audience

As in any industry, it’s important to know who your target audience is. Some questions you can ask yourself in order to find out are: Who is your product/message directed to? Who are you trying to help? What demographic are you trying to reach? What type of language do they use and speak? Where can you reach your target audience?These questions are all ones you should be asking yourself before you make content.

For example, say you own a career guidance and placement company that helps teenagers find their first job which aligns with their passions. In order to be successful in your mission, you should use a conversational language that aligns with their age group. You’d also want to make content that can be easily shared through social media platforms such as Instagram, as it will be one of the easiest ways to reach your target audience. This can be done in the form of live videos, quotes and photos. You could also write blog articles on related topics, such as a checklist to succeed on your first day at work or one about balancing your work and school life.

Your goal will be to make content that is as tailored to your target audience as possible. For, if you address your content to the whole world, your message can easily get drowned out by your competitors. This will lead to fewer conversions and low performance, which will stunt your business’ growth. This is why it’s so important to speak directly to your target audience.

2. Speak with Someone

Another great way to get that creativity flowing is to have a conversation with a friend. Call them up and let them know about your idea and/or business. This can help spark some inspiration or clarify an idea you already have. This works especially well if they are also in the same demographic as your target audience. For example, if you are opening a catering business for single moms who don’t have time to cook, you can call some moms you know. Ask them about what meals they usually make and what they think of the idea.

If your friend has a video calling platform, call them on there and ask them if it’s okay to record your chat. You can then revisit the video when you need some inspiration or you can upload it into rev.com. This website automatically transcribes a video’s dialogue into a writer text for about 1$/min. This a fast and easy way to generate content ideas that you can use across multiple platforms. I promise you if you do this, you’ll walk away with at least 20 content ideas.

3. Do Some Research on Your Niche/Competitors

Like all buildings need a solid foundation and a proper structure in order to stand, your work needs one as well. The best way to build your work’s foundation is by doing some research. Take a look at what others in your niche are putting out there. You can read some of their articles or books, and check out their videos or products. Additionally, you can subscribe to the newsletters of some of the bigger name’s in your niche. By doing so, you’ll  be stepping into the shoes of your target consumer. This is a great way to see-through their eyes (So to speak) and to determine what effective tactics your competitors’ are using. While you’re doing research, you should also ask yourself some questions like: What topics are trending right now and how can I take an original perspective on some of the topics being discussed? By answering these questions, you’ll have a more concrete idea of what type of direction you should take with your content.

For example, one of my clients wanted to create more content revolving around confidence. There is so much to be said about the topic, that she was feeling overwhelmed and didn’t know where to start. So during our call together, we took a look at Amazon. We did a quick search using “confidence” as our keyword and we found lots of ideas for content through the subtitles of some self-help books.

Doing research will take some time, but I promise you it will pay off. Because if you know what your competitors’ are putting out there and what’s working for them, you’ll know what’s in demand and what your target audience is looking for.

So there you have it, 3 tips to help you on your path as an empathic entrepreneur. If you tried any of these tips, I’d love to hear about how they worked for you. Feel free to let me know in the comments or to reach out to me on social media. If you’d like more helpful tips like these, you can also subscribe to my newsletter or check out my videos on Youtube.

Many blessings & much love,

P.S. If your an empathic entrepreneur and would like to connect with a community of like-minded individuals, be sure to join our Facebook group EMPATHIC EDGE PRIVATE GROUP ! Also, feel free to reply to this newsletter or reach out to me on Instagram @Ashleycooperxox. I personally reply to all the messages I receive and would love to hear from you:)

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